Updated March 15, 2010
In order to operate the Site, we may collect “contact information” (i.e., information that could be used to contact you such as full name, postal address, phone number and email address as well as Automatic Information and your IP address), “financial information” (e.g., credit and debit card numbers) and “demographic information” (e.g., zip code, postal code, hometown, purchase history information, age, and gender, as well as IP addresses that are not unique to your computer) from you. As used herein, “Automatic Information” is information collected by our computers when you request web pages or ads from the Site. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. Please note that nowhere on the Site does Ruby Tree knowingly collect contact information or financial information from children under the age of 13. If in the future, Ruby Tree collects personally identifiable information from children, Ruby Tree will do so in compliance with the Children’s Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.).
Ruby Tree uses contact information to help Ruby Tree efficiently perform transactions, to deliver the services you have requested, and to perform quality assurance, sales analyses and other business analyses. In some cases, Ruby Tree may use service providers to help perform some of these tasks, including, but not limited to, processing or fulfilling your orders, or performing customer service, business analyses or quality control, and consequently we may share your contact information with these service providers. In such cases, Ruby Tree often requires these service providers to enter into agreements with us regarding the confidential handling of your information. Ruby Tree may also provide your contact information to your credit card issuer or to credit card processors for their purposes. When you use the Site, or register with the Site, you will provide Ruby Tree with an email address where Ruby Tree, or these service providers, may contact you for the purposes described in this paragraph.
Ruby Tree may also generate non-identifying and aggregate profiles from information gathered on the Site. Ruby Tree may use this aggregated and non-identifying information to sell advertisements that appear on the Site. Ruby Tree does not share specific contact information with advertisers.
Ruby Tree may disclose specific contact information for any reason if, in the sole discretion of Ruby Tree, Ruby Tree determines that it is reasonable to do so, including, but not limited to: if Ruby Tree determines that such disclosure is necessary to comply with law, to cooperate with or seek assistance from law enforcement or to protect the interests or safety of Ruby Tree or other visitors to the Site or users of services or products provided by Ruby Tree. Also, your contact information may be passed on to a third party in the event of a transfer of ownership or assets, or a bankruptcy, of Ruby Tree.
The Site incorporates reasonable safeguards to protect the security, integrity, completeness, accuracy and privacy of the information that Ruby Tree may collect and Ruby Tree has put into place reasonable precautions to protect such information from loss, misuse and alteration. While Ruby Tree makes every effort to ensure the integrity and security of its network and systems, Ruby Tree cannot guarantee that its security measures will prevent third-party “hackers” from illegally obtaining this information. Please refer to the Federal Trade Commission’s website at http://www.ftc.gov/bcp/menus/consumer/data.shtm for information about how to protect yourself against identity theft.